The importance of backlinks cannot be undermined; they’re the only basis that helps you attain a higher pagerank & should be the core of your SEO strategy. Although a higher pagerank does not necessarily mean you will rank better in Search Engine Result Pages (SERP’s) for your keywords, it does mean that you have much more authority on the web.
There are different ways to look at PageRank
Visible PageRank vs Real PageRank
Visible PageRank is the number what most of us look at 1, 2, 3, etc. through the help of sites http://prchecker.info. This PageRank is updated by Google once every 3-6 months.
Real PageRank is the true PageRank of your website. This information is available with Google only and it has a huge impact on your rankings.
As stated by Google “Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page (Keyword Density) and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.”
Real PageRank may be computed & updated by Google very often, but visible pagerank will be updated for the public once every 3 – 6 months (current situation). It’s also possible that visible pagerank when updated might reflect historic data. So a page that you think has a visible pagerank of 0 may in fact have a pagerank of 2 or 3 in the “eyes” of Google.
At the Google librarian Central , Matt Cutts also states:
PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as http://www.cnn.com and http://www.nytimes.com would be valued much more highly than twice as many links from less reputable or established sites.
Getting one way links from authority websites is the best way to build up your own authority on the web. It’s obvious that this is not easy & authority websites would link only if you have something out of the box to offer / your content is genuinely useful.
The verdict & objective of this topic -> One way link building from authoritative sites is what helps you rank high for your keywords in search engine result pages (SERP’s). Visible & Real pagerank will increase automatically when you write keyword rich quality content and get one way links from authoritative sites. So Keep Writing!
Please feel free to let us share your thoughts on Visible PageRank & Real PageRank and let us know if this post helped you in anyway
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{ 16 comments… read them below or add one }
I am noticing this authority link building from last few months and have many Angela and Paul guides but now most authority forums and big sites has stopped taking new users because of such profile creation sudden spam .
Yes real pagerank is the one that decides the position in SERP. Real page rank might even be less than the visible pagerank. I think bloggers can stop thinking about pagerank and we can just focus on quality content.
Thanks for your inputs Mukundan
But in case of advertising, the advertiser first looks for PR and then traffic
Nice post buddy
Most bloggers are still worried about Page Rank. PR doesn’t represents the quality of the website. Many blogs topping the search results have PR a big ZERO. So it is the quality of the content we need to focus.
Hi Rojish – Welcome to my blog.
Agree with you complete and yeah thanks for your comment.
Although it does not show the value of your website, it still has significant importance for your linkbuilding.
As Matt says, it show the value of the backlink you have and the number. This means low pr is equal to, low value backlinks and/or a low number of backlinks.
Hi Jimmy – Yup, what you’ve said is bang on target.
thanks for sharing nice information…
Hmmm… Thats something interesting… Yeah the content should be the concern….
Page Rank really does matter for me.
But some time it matters as it tell as the quality of site as you’ve just discussed.
but still I’ve no concern with it, because there are many methods to fake it, so I just hate it.
I think the “visible” pagerank as you call it is updated much more frequently. I’ve had a few websites whose pagerank changed twice in the same month.
But like you said, under normal circumstances it doesn’t change much more than 2-3 times a year.
with the computing power google has 3-6 months for a update of your page rank is
very slow and the data is virtually obsolete, they should be able to manage weekly updates.
What about the links that are going from your site to someone else’s site ?
Does that improve your site rankings too ?
be careful who you link out to.. if they’re authority sites, its’ ok and might help you’re ranking
Its 100% true that if you have 1 backlink from pr6 or pr7 website, it will worth more than 10 backlinks from pr1 or pr2 websites and that makes sense. Then again as you said, content is king! quality content will take time but after few months will help us in increasing real pagerank.