Deep Link is a link that points to a specific page instead of that website’s main or home page. The process of creating such deep links is called deep linking.
The goal of search engine optimization is to increase the authority of your entire site, and not just a single page (home page). This can be achieved by deep linking
The Importance of Deep Linking in SEO
During a regular search on Google, you search visitors are likely to end up looking at a specific page on your website (blog) which contains the targeted keywords rather than your homepage. The aim of deep linking is to build up backlinks to your specific page to help you rank higher in SERP’s.
Interlinking your posts with each other is also a form of deep linking. The more relevant deep links in your content the more likely that your old contents will get exposed to your readers. This way you can generate more page views per visitor. This can be achieved using Insights plugin or SEO Smart Links WordPress Plugin
Anchor Text
Anchor text are a set of words that are used to hyperlink a particular URL in order to create a deep link. A good way to select anchor text is by choosing the keywords you are targeting
For example, you have targeted an older post with the keyword phrase “Keyword Density Checker”. In that case the most appropriate anchor text for deep linking the post “How to use Keyword Density Checker WordPress Plugin”. Using this you can increase your authority for the keyword phrase “Keyword Density Checker”.
Deep Linking has unmeasurable benefits is terms of SEO for your whole website. The number of inbound deep links to the different pages on your website will decide the overall authority of your website in the eyes of Search Engines.
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{ 5 comments… read them below or add one }
Interlinking posts with right anchor text very well helps in increasing the position in SERP. While targeting specific keyword for a post we have to use the same keyword as anchor text whenever we interlink that particular post.
I recently came across your blog and have been reading along.
I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading.Nice blog,I will keep visiting this blog very often.
@ Indian T.v Serials – Thanks for visiting my blog.
Glad to hear that you enjoyed the content. Please do visit again
Thanks for sharing the information, it’s not the first time that I google a question and I land on your blog.
I still have a question: for a website, not a blog, what about the achor text for the deep links? does it have to be based on the same keywords that the home page to increase the domain’s notority or do we have to used differents keywords?
Thanks for posting useful info Sandeep. I have a quick question- when i check my backlinks using a backlink checker then it shows that it has 0 backlinks from google and around 35 from Yahoo. what does this mean?
looking forward to your answer.